One of my favorite things is being a part of a project from start to finishing. Being able to create the identity, artwork and content all at once helps keep every visual cohesive.
The logo was first created by hand using a brush pen. I wrote out their name many times, scanned everything, imported the letters into Illustrator and picked what looked the best to create the logo.
I made 2-3 versions of a graphic to promote each single. Having multiple graphics made it possible for the band to promote their singles with something new to share each time.
I created the band's website on WordPress so that it was easy for the band to access and post content on their own.
What Worked and What Didn’t
I learned a lot of things from working with Hold Your Breath. Every project has it's own hoops to jump through. Here is what worked for me and what didn't.
- We had a buffer of content.
- Professionally recorded music, music videos, and graphics.
- Tracked the band's growth using Google Analytics and Next Big Sound.
- Being consistent—posting weekly minimum.
What Didn’t Work
- Not exploring the why and vision behind the band more thoroughly.
- Not having deadlines.
If I could go back and change things I would have put the ball more in the band's court and had them take control of the timeline that things happened in. I’m here to help create that timeline but at the end of the day, the band has to take ownership and decide how quickly things go.
This is one of my favorite projects I have worked on to date. The band is broken up now unfortunately but I am still proud of the project and what was accomplished.
If you got value out of reading this and want to talk about music, growing your fanbase or want to hire me to work on a project you can email me, or reach out to me on Facebook, Twitter, or Instagram.